BDO had built itself into one of the world’s largest accounting & consulting firms. But you wouldn’t have known it from the awareness numbers, or on the front-lines of new business – where lack of recognition was a recurring obstacle.
At 15 years and counting… “People Who Know, Know BDO” may be the longest running B2B campaign ever. Certainly it is one of the most successful. U.S. revenue has grown from $600M to $2.2B, an unheard-of increase for a 99-year old company.
And kudos to BDO for sticking with it, proof that even modest budgets can lead to dramatic results when allocated wisely.
