Digital, Social & Offline Campaign Management, including Planning, Buying, Analytics, and Performance Optimization

About
SMA was founded in 1990 and re-founded in 2013.
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Engage. Educate. Motivate.
B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is intense – more so now than ever before. SMA is an integrated all-media agency specializing in B2B sellers and buyers, and the communications strategies required to connect them.
Creativity without strategy will be ineffective. Strategy without creativity is talking to yourself.
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Digital marketing and media
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Strategic planning and branding
Communications Strategy and Architecture, Brand Positioning, Brand Identity, Qualitative and Quantitative Market Research, Product Planning, Target Segmentation, Site Analytics Assessment
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Paid search and keyword buying
Paid Search - Keyword Planning and Buying, Tracking and Conversion Management, KPI Optimization, Retargeting
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Lead generation and customer journey
Lead Generation and Nurturing Campaigns; Content Strategy, Development, and Production; Account Based Marketing; Marketing Automation Management, Mar-Tech Stack management; Response and Conversion Management
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Content planning and optimization for social media
Content Planning and Development, Page and Campaigns Management, Analytics and Optimization
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Advertising and content development
Campaign Development, Creative Concepting, Cross-Channel Integration Development & Production, Copywriting, Graphic Design, Digital White Papers, Press Release Writing & Distribution
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TV commercials and social media assets
TV Commercials, Short Form Digital/Social Video, Explainer Videos, Training Videos, Script Writing, After Effects & Post-Production Graphics, Sound Design
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web design and development
Site Architecture, Design, and Content Creation; UI/UX, Mobile Apps, Landing Pages, Microsites, SEO and Analytics implementation
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OOH, collaterals, speechwriting, and event management
Booth Design & Materials, Creative Conference Support, Theme Development,Speechwriting, Printed Collateral, Event Management
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Full service advertising
Research/Qualitative (Quantitative), Business Plan writing, Event Activation, and More. Almost Anything - Just ask.
Us
All work and no play… well, you know.