Digital, Social & Offline Campaign Management, including Planning, Buying, Analytics, and Performance Optimization
SMA was founded in 1990 and re-founded in 2013.
Engage. Educate. Motivate.
B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is intense – more so now than ever before. SMA is an integrated all-media agency specializing in B2B sellers and buyers, and the communications strategies required to connect them.
Creativity without strategy will be ineffective. Strategy without creativity is talking to yourself.
Digital marketing and media
Strategic planning and branding
Communications Strategy and Architecture, Brand Positioning, Brand Identity, Qualitative and Quantitative Market Research, Product Planning, Target Segmentation, Site Analytics Assessment
Paid search and keyword buying
Paid Search - Keyword Planning and Buying, Tracking and Conversion Management, KPI Optimization, Retargeting
Lead generation and customer journey
Lead Generation and Nurturing Campaigns; Content Strategy, Development, and Production; Account Based Marketing; Marketing Automation Management, Mar-Tech Stack management; Response and Conversion Management
Content planning and optimization for social media
Content Planning and Development, Page and Campaigns Management, Analytics and Optimization
Advertising and content development
Campaign Development, Creative Concepting, Cross-Channel Integration Development & Production, Copywriting, Graphic Design, Digital White Papers, Press Release Writing & Distribution
TV commercials and social media assets
TV Commercials, Short Form Digital/Social Video, Explainer Videos, Training Videos, Script Writing, After Effects & Post-Production Graphics, Sound Design
web design and development
Site Architecture, Design, and Content Creation; UI/UX, Mobile Apps, Landing Pages, Microsites, SEO and Analytics implementation
OOH, collaterals, speechwriting, and event management
Booth Design & Materials, Creative Conference Support, Theme Development,Speechwriting, Printed Collateral, Event Management
Full service advertising
Research/Qualitative (Quantitative), Business Plan writing, Event Activation, and More. Almost Anything - Just ask.
All work and no play… well, you know.