• Written by Bob Rose, President

Leaving aside questions about taste and tone, is it moral, decent, principled to advertise a company’s products to a world reeling from a health crisis?

• Written by Bob Rose, President

Are You Thinking About What Your Customers Are Thinking About?

• Written by Bob Rose, President

This holiday season give yourself the gift that keeps on giving.

• Written by Bob Rose, President

A lot of marketers have moved or are considering moving their advertising, social media management, marketing data integration and content creation to in-house services.

• Written by Bob Rose, President

In the late-stage marketing environment we now inhabit, companies struggle against a competitive sea of sameness, and in a media environment that allows audiences to avoid selling messages as if they were the Zika virus.

• Written by Bob Rose, President

My friend M says there are two lanes into heaven: the fast lane for people who view life through the lens of a greater context of being, and the regular lane for everyone else. This sounds pretty heavy but when she says it, it is not. Recognize that you are here as part of a bigger plan and you're eligible for the heavenly EZ Pass.

• Written by Bob Rose, President

How often does something really incredible happen? Probably more often than we acknowledge -- but before it’s over (and it will be soon), stop and appreciate this.

• Written by Bob Rose, President

Mmmmm the warm sun of Florida in January. There is something perversely pleasurable about absorbing the sunlight while knowing at home, up north, people are dark and cold, trudging around in coats and hats, if not housebound or stuck in their office.