People Who Know, Know BDO
After 99 years
BDO had built itself into one of the world’s largest accounting & consulting firms. But you wouldn’t have known it from the awareness numbers, or on the front-lines of new business, where lack of recognition was a recurring obstacle.
People Who Know, Know BDO
The Conversations Campaign
has been a sustained hit with target audiences, and occasionally an enigma to those unfamiliar with the insider language. Since 2009, it’s been used across media, for many different audiences, in countries around the world.
And kudos to BDO
for sticking with it, proof that even modest budgets can lead to dramatic results when allocated wisely. Revenue is up more than 80% in the U.S., reaching $1 billion nearly two years ahead of schedule. We like to think we played a part.
