BDO recruitment efforts to attract high-caliber recent graduates though traditional and social media.

A STEADY STREAM OF

high-caliber recent grads helps drive the ongoing success of BDO, world #5 and reigning Accounting Network of the Year. College students are a fundamentally different audience than executives at potential clients, and arguably just as important.

Marketing efforts to approach students include brochures, videos, social media, website design, event items.

FOR MILLENNIALS AND POST-MILLENNIALS

a job is so much more than a paycheck. Does the work matter? Does the company care? Really? If you’re not talking to them about purpose and culture, those 22-year olds are thinking “meh.”

Create authentic content to engage audience with short attention spans.

AUTHENTICITY IS WHAT COUNTS

in what you say and how you say it. Content must be interesting, visually engaging and (gasp!) true. Remember this about 20-somethings: Their standards are high and their attention spans are short.

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