Design isn’t the first step

in website development. Strategy is. Who are the viewers? What are their mindsets? And what is the site’s role in the buying process? In the case of BFI, the need was to overcome perceived similarity to other networking groups, and who better to make the case than actual members.

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Video content is everywhere

and for good reason: higher click-rates, more shares, better engagement regardless of audience. Video adds life to corporate events. It rescues internal communication. Even non-actors (i.e. most people) come across as polished professional thanks to the magic of editing and post-production graphics.



not only as the BFI logo, but also as the core of the home page design. It suggests the ever-expanding connections that emanate from one’s inner circle.