For over 20 years, SMA NYC helped NYU SCPS with comprehensive marketing plans to attract students.

The country’s largest

private university is home to the country’s largest school of continuing and professional studies. You mean, night school? Hardly – not with 16 Master’s programs, Bachelor’s degrees, and more than 1,500 courses across industries and fields of study.

Word-cloud campaign allowed NYU to showcase what each program had to offer in one view.

Selecting a school is

arguably life’s most important buying decision (though real estate agents might quibble). From awareness to matriculation, the process lasts months or years, contains numerous touch-points, and is influenced by parents, present and future employers, and more.

Manage the complexity of the account with eye catching visual to convey the message.

The word-cloud works

across media, audiences, and wide-ranging areas of study – from Global Affairs to Digital Design to Real Estate. Better still, the idea readily accommodates significant input from Departmental Deans, a critical behind-the-scenes benefit.

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