Kyocera's We See Your Company Differently campaign tv commercial/re-positioning effort.

We See Your Company Differently

Re-positioning a top 10 Brand

Kyocera Mita, a top 10 manufacturer of copiers and printers, into Kyocera Document Solutions, a multi-dimensional provider of infrastructure expertise.


We See Your Company Differently

Few companies actually

understand the magnitude of resources (time, especially) they devote to documents and document-driven processes. Most just see copiers and printers. Kyocera, however, sees things differently.

A heavy dose of

motion graphics gives Kyocera an own-able, versatile creative platform that a) defines their core offering; b) works in any language; and
c) accommodates the ever-expanding range of services planned for the years ahead.