FOR MILLENNIALS AND POST-MILLENNIALS
a job is so much more than a paycheck. Does the work matter? Does the company care? Really? If you’re not talking to them about purpose and culture, those 22-year olds are thinking “meh.”
AUTHENTICITY IS WHAT COUNTS
in what you say and how you say it. Content must be interesting, visually engaging and (gasp!) true. Remember this about 20-somethings: Their standards are high and their attention spans are short.