Monroe College
The Pixel Campaign
INSPIRING PROSPECTIVE STUDENTS
“Let’s find out who you can be” is the purpose and promise of Monroe College, served up in a new tagline, and paid off with all the professional possibilities available to its urban student population. These :15s are both mobile-friendly and budget-friendly.
Lead-Gen starts with awareness, with perception – with the brand. Everything comes easier for a strong brand: clicks, leads, form-fills, attendance at open houses, applications, and acceptances. Yes, media dollars are weighted heavily toward highly targeted digital, social, and email lead-gen campaigns. But yes, brand-building is required.
