Simplicity is worth the sweat.
The more complex marketing becomes, the simpler your thinking needs to be.
![](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/15d2717f-2d51-4891-bf44-f5d0cbfb998d/DSCF3849.jpg)
People who know, know BDO.
Act like a leader – the (simple) principle that drives one of the longest-running, most successful B2B campaigns ever.
We dig deep.
Simplicity isn’t easy. It requires digging deep into customer pain-points, sales dynamics, competitive pressures, and more. At SMA, we ask a lot of questions.
![](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/2791e27a-808c-48f7-8090-8224b0814dcf/sma-brother-home.png)
How work now works
The post-pandemic world created an unmatched opportunity for Brother for Business: replacing over-sized, over-priced copiers.
![BDO](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/f11dddd0-1f2a-43a2-8358-7e296e7db86a/l-01.png)
![BROTHER](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/47e793a3-7fc7-445e-b6aa-5c97be13858b/brother-white.png)
![NYU](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/9b58a1ed-3cec-4ec5-8ffe-97cc83b33743/l-04.png)
![TOLUNA](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/7bd65e5a-9927-4b31-824c-3fbc1aa1f52f/toluna-white.png)
![ALMAC](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/e18cf1e4-c325-45a8-be62-0eab9777e998/l-06.png)
![Plasmatreat](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/2c5c269c-66c9-424c-973f-e831e66d1018/sma-client-plasmatreat.png)
![United Healthcare](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/56ca79b4-02b6-4296-ae9d-c477c211c5d2/sma-client-uhc.png)
![AQR](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/6e5abfb5-4aa1-4082-a127-10cba4376581/l-02.png)
![Monroe College](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/c6d6aa38-e1eb-465f-8730-fdcc4e02f849/l-10.png)
![Smith & Wollensky](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/df9b7d3f-f955-4960-8317-3eca81fbaf03/l-05.png)
![INFOR](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/d3d2642e-34fa-4f91-84e0-2a7274d4faa2/infor-white.png)
![Kyocera](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/3f72b19d-8c89-4aba-86c2-f23d7e63bd34/l-03.png)
![Legal Resources](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/8edc272b-cbbe-4d56-ad7e-52c4561ce899/legal-resources-white-logo.png)
![Active](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/ecac61f8-2b37-4639-952f-27bd881846cd/sma-client-active.png)
![Attorneylive](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/6e71d394-1e72-49f4-be6f-1d70e09a591a/sma-client-attorneylive.png)
![Ultima](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/b4a90936-abdc-40d9-b6a6-45600b0967ff/sma-client-ultima.png)
![](https://images.squarespace-cdn.com/content/v1/642b03d98b2ea6020b7e1a0b/a9549526-4b8c-4995-bc3c-a6d783068bba/MCTiktokMockup.jpg)
Monroe College
on TikTok
Gotta reach prospective students where they are, and in 2020 that was on TikTok.
Growing businesses in more ways than ever.
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STRATEGY
BUSINESS STRATEGY
POSITIONING & KEY MESSAGING
BRAND STORIES
CUSTOMER RESEARCH
PAIN POINT AUDITS
ABT (ALWAYS BE TESTING)
DIGITAL MATURITY INDEX
PERSONA & JOURNEY MAPPING
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CREATIVE
CAMPAIGN DEVELOPMENT
BRAND IDENTITY DESIGN
VIDEO CONTENT
CREATIVE PRODUCTION
WHITE PAPERS
INFOGRAPHICS
ORGANIC & PAID SOCIAL MEDIA
WEBSITE DESIGN
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TECHNOLOGY
PRECISION TARGETING
KPI / CAMPAIGN OPTIMIZATION
LEAD GENERATION
MARKETING AUTOMATION
DIGITAL MEDIA PLANNING
EMAIL MARKETING
CUSTOM REPORTING
SEO, SEM, PPC
Get in touch.
Companies
Some of our best client relationships began with a single project. If what we do seems to match what you need, large or small, let’s talk.
Bob Rose, President
212.843.9900
hello@smanyc.com
Individuals
We are always interested in hearing from thoughtful, creative people, experienced or not. If that’s you, please introduce yourself.
hello@smanyc.com