Like any mature category, it takes more than product features to engage the audience. Our approach was to position Brother as part of something bigger: the post-pandemic world, the hybrid workforce, the re-imagined office. Brother is How Work Now Works.
We help Brother with just about anything they need: organic social, media placement, eBooks & white papers, sales support, and more. This video was part of a campaign to introduce Brother’s latest and greatest color devices to their channel partners.
