7 Courageous B2B Client Decisions
Clients rarely get the credit they deserve. For every marketing challenge, SMA presents a range of options – the best of which often ask clients to step beyond their comfort zones. Hey, that’s why they hired us, right? It isn’t easy. Committing to something new, defending it up the corporate ladder, takes a certain amount of professional moxie. But yeah, it’s what works.
BDO combines 60 local ad budgets into the accounting & advisory industry’s first-ever national TV effort.
Brother for Business embraces its competitive spirit, going right at full-size copiers. Why? Because the old office is gone forever.
Monroe College runs ads on a little-known platform called TikTok. Suddenly it was the best way to reach aspiring students.
NYU chooses to advertise – period. For institutions of this caliber, there was a time when advertising simply was not done.
Kyocera eliminates speeds & feeds from its primary messaging. That approach did nothing to differentiate them from better-known competitors.
Smith & Wollensky dominates a new media form: screens in taxis – the perfect way to reach businesspeople thinking about dinner plans.
Deutsche Bank rolls out global advertising for LGBTQ+ Pride – even (gasp!) modifying the logo. Who says you can’t teach an old bank new tricks?
How Can We Help You?
Some of our best client relationships began with a single project. If what we do seems to match what you need, large or small, let’s talk.
